Shortening of duration (of transmission or transport) create a false sense of proximity. The same is true for a proliferation of information (not always accurate) namely over the web gives the illusion to be “well-informed”.
Besides, as European companies are constantly concerned with reducing costs and numbers, companies “export” executives are charged with wide “zones” and in that way it would not be possible to achieve a work in depth in new markets and the gained positions are weakened.
In order to find a remedy thereto, important companies turned more and more to external means in order to obtain economic information that allow them evaluate markets, their evolution and the positions of their competitors.
This constant seeking for collecting and verifying economic information and this competitive watchfulness may be gathered under the label of economic intelligence.
What is it about? It does not deal with mystery tasks of economic espionage or illicit practices, it is rather an analyzing work of information which is afforded to anyone, and this analysis is performed depending on the economic operators’ interests and further to a selective sorting out of the information thereof and checking its worthiness and its credibility. This is essential for the elaboration of the company strategy.
This new activity stood out owing to 2 factors:
- Reduction of the number of employees in companies
- The concern of calling in professionals in a highly competitive market.
People in power of industrialized countries realized that since a long time, that’s why they acquired means enabling them to defend their strategic industry and companies. Currently, they are trying to make head of companies aware of this new data.
Today, within a highly competitive economy where market shares fight over strategic places, we are willing to “accompany” the “decision makers” of important companies as well as those of small, medium-sized firms and small industrial firms in their path towards an “intelligent” development.