Editorial

   Nowadays, it is easy to move from one place to another in the planet, besides, few seconds are sufficient for transmitting a file to the other end of the earth. We may be joined by phone at any time, being in the centre of a desert, in an ocean or in a Parisian traffic jam. 

That could not be believed 30 years ago when the borders could not be stepped across. 
Did this progress and these abilities realize leaps and bounds in the exchange volume relevant to the size of this tremendous evolution?    
I don’t think so!

    It is true we can communicate easier with people from different backgrounds, but we did not have time to know them, to understand them and to assimilate their “codes”.
In order to make “business”, we should be aware of the cultural and social environment of our interlocutors as well as their political and economic facts.

However you will ask me: “Should companies’ managers study history or sociology in order to succeed?
"Why not?" - I would answer.
They should particularly call in professionals that will initiate them and assist them in their path.

    It is in that way of mind that I managed to gather a multidisciplinary team spread over a wide geographic area, they are able of meeting your expectations and assisting you setting up in new markets efficiently and durably.
In a previous message, I had the opportunity to point out that it is important for a company manager to understand the culture, the geopolitical features and “the codes” of the countries in which he wishes to set up or to develop his activities.

    Today, my topic deals with the connection between quality and information speed.
Day after day, communication means and tools are becoming more and more performing; this may give an outward show of a better understanding of markets. 

   Nothing at all! Information that goes fast does not mean that it is reliable. Next